Lingerie Brand Pushes Boundaries

- Dec 05, 2018-

British lingerie brand Agent Provocateur is one of the key sponsors of the exhibition.
Launched in 1994 by Joseph Corre and Serena Rees, the brand has been in many ways, a revolutionary force in British underwear, by providing a sexy, high-end alternative in what was once a very limited market.
Now a global brand, collaborating with the likes of Kylie Minogue, Penelope Cruz and Paloma Faith, their items are known for being both provocative and empowering.
Creative director Sarah Shotton explains, "when Agent Provocateur opened in 1994 that was a big turning point for lingerie, because at the time in the UK there was Marks & Spencer or there was Ann Summers, there was nowhere like Agent Provocateur. They made it all right for you to go out clubbing in your bra."

Shotton has been with the brand since 1999, when she herself started out working in the first shop. Having studied fashion at Central Saint Martins, she grew with the company, moving into her current position in 2010.

She explains the role of underwear, and particularly lingerie, to women now and how the launch of this prominent exhibition at the V&A is indicative of society's wider attitudes.
"Only 25 years ago we didn't really talk about sex, people were quite prudish. Lingerie was more about your little secret. I think that is how it's changed. It's saying that this is something we should be celebrating."
"Undressed: A Brief History of Underwear" is open from 16 April 2016 to 12 March 2017 at the Victoria and Albert Museum London